Hashtag inogona kunyoreswa sechiratidzo chekutengeserana, uye yakawanda yakanyoreswa. Chiratidzo chehash pachacho hachiwedzeri chinhu: kunyoreswa kunoongororwa pashoko kana chirevo chinotevera, sekunge hash yacho isipo.
MuBenelux, mafomu ekunyorera anoenda kuburikidza neBenelux Office for Intellectual Property (BOIP); kuti vadzivirirwe muEuropean Union yese, anoenda kuburikidza neEU Intellectual Property Office (EUIPO). Mahofisi ese ari maviri anoongorora chiratidzo chehashtag nenzira imwe chete yaanoongorora chero chimwe chiratidzo.
Rini rinonyoreswa hashtag?
Chikwangwani chinofanira kukwanisa kusiyanisa zvinhu zvako kana masevhisi kubva kune zvemukwikwidzi. Hashtag yakavakwa kubva pashoko rinotsanangura inorambwa pazvinhu zvarinotsanangura, sezvinongoita izwi risina basa: kutumidza chigadzirwa, mhando yacho kana chinangwa chayo hazvisiyaniswi nekuwedzera chiratidzo chehash pamberi pacho.
Izwi rakagadzirwa, zita rekambani, kana sirogani inoverengwa neveruzhinji sechiratidzo chekwakabva zvinogona kunyoreswa. Muchokwadi, kunyoreswa kwema hashtag akawanda anobudirira anodzivirira chiratidzo chaive chatove nacho, chakaiswa zvakare muchimiro che hashtag kuti chifukidze kushandiswa mumakwikwi enhau dzemagariro evanhu.
Kushandisa hashtag sechiratidzo chekutengeserana kunoshanda here?
Kunyoresa inyaya imwe chete; kutyorwa kwemutemo inyaya imwe. Chiratidzo chakanyoreswa chinogona kushandiswa kune wechitatu anoshandisa chiratidzo chakafanana kana chakafanana pazvinhu zvakafanana kana zvakafanana apo kushandiswa ikoko kunogona kukonzera kuvhiringidzika. Nema hashtag, chinhu chikuru ndechekuti kushandiswa kwacho kunofanira kunge kuri kushandiswa sechiratidzo chekutengeserana: kushandiswa uko veruzhinji vanonzwisisa sekuzivisa kwakabva kutengeserana, kwete chiratidzo chete.
Vatengi vanowanzo shandisa ma hashtag kuisa positi muzvikamu, kubatana nehurukuro, kana kutsanangura zvinoratidzwa nemufananidzo. Izvi hazvishandiswe sechiratidzo chekwakabva, uye muridzi wekodzero anoedza kumisa izvi anowanzo kundikana uye anokwezva vanhu vasingadiwe panguva iyoyo. Kana mukwikwidzi achishandisa hashtag yako mukushambadzira kwake kusimudzira zvinhu zvake, chinzvimbo chacho chakasiyana uye kusimbiswa kunova kwechokwadi.
Varidzi vema brand vanofanira kutarisirei?
Zvinhu zvitatu zvinoonekwa kakawanda mukushanda. Chekutanga, hashtag campaign yakavakirwa pashoko rausina kunyoresa izwi rausingakwanise kudzora; tarisa kuwanikwa usati watanga, kwete mushure mezvo. Chechipiri, hashtag iri, kana kuti inova, tsananguro yakajairika yechikamu chechigadzirwa inogona kusakwanisa kunyoreswa uye, kana yakatonyoreswa, inogona kupikiswa. Chechitatu, chiratidzo chakanyoreswa chinofanira kushandiswa zvechokwadi kune zvinhu nemasevhisi azvinofukidza, uye chingoshandiswa chete se hashtag yecampaign ingasave kushandiswa chaiko kwezvinhu izvozvo.
Kune vanhu vane simba uye vanobatanidzwa mumakwikwi aya, pane imwe nzira: hashtag ine zita rinoshandiswa muzvinyorwa zvinobhadharwa inoita kuti pave nemitemo yekuziva kushambadzira, iyo inotevedzwa zvakasiyana nemutemo wezviratidzo zvekutengeserana.
Zvekuita usati watanga hashtag
Tsvaga marejista eBenelux neEU kuti uwane mamaki akafanana uye akafanana muzvikamu zvakakodzera, tarisa kuti izwi iri rave kushandiswa sei pamapuratifomu auri kuronga kushandisa, uye sarudza kana mushandirapamwe wacho wakakodzera kunyoreswa. Kwauri, isa faira mushandirapamwe usati watanga: chiratidzo chakaiswa mushure menguva chatove kushandiswa zvakanyanya nevamwe chakaoma zvikuru kudzivirira.
pfupiso
- Hashtag inoongororwa kuti inyoreswe here pashoko kana chirevo chiri shure kwayo; chiratidzo chehash hachiwedzere musiyano.
- Nyorera kuburikidza neBOIP kuti uwane Benelux kana EUIPO yeEU yese.
- Kushandiswa kwema hashtag kwemazuva ese nevatengi hakusi kushandiswa kwezviratidzo zvekutengeserana, saka zvakaoma kumisa.
- Kushandisa hashtag yemukwikwidzi mukushambadzira kwako inyaya yakasiyana uye inogona kukanganisa.
- Tarisa kuti mafaira acho anowanikwa here uye kuti anowanikwa here usati watanga chirongwa chehashtag, kwete mushure meizvozvo.
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