Kushandisa logo yemumwe munhu kunove zvisiri pamutemo kana ichigadzira a mukana wekuvhiringidzika. Ndiyo musimboti wemutemo musimboti. Kana kushandisa kwako chiratidzo kuchigona kuita kuti munhu ari pakati nepakati afunge kuti wakabatana nazvo, wakatenderwa ne, kana kuti uri iwo chaiwo mhando, unogona kunge wakayambuka mutsara mukukanganisa kwechiratidzo.
Kana Uchishandisa Imwe Logo Inoyambuka Mutsara Wemutemo
Funga nezve logo yekambani sechiso chayo cheruzhinji. Ishorthand ine simba kune zvese zvinomiririrwa nemhando yacho - kunaka kwayo, mukurumbira wayo, kuzivikanwa kwayo chaiko. Trademark mutemo iripo kuchengetedza chitupa ichocho, kuve nechokwadi chekuti kana ukaona chiratidzo, unoziva chaizvo wauri kubata naye. Icho chinhu chose ndechekudzivirira vamwe kubva ku piggybacking pane iyo yakawanikwa zvakaoma kuvimba.
Muedzo wepakati mune chero gakava unogara uri uyu: pane "mukana wekuvhiringidzika"? Izvi hazvisi zvenguva pfupi yekusagadzikana. Mubvunzo ndewekuti mutengi akajairika pamusika angangotsauswa kuti chigadzirwa kana sevhisi iri kubva kupi.
Chinangwa chemutemo wetrademark kudzivirira vakwikwidzi kuti vasakwira vakasununguka parunako uye nemukurumbira wakagadzirwa nerudzi zvine mutsindo. Inodzivirira zvose bhizinesi nemutengi kubva pakunyengera.
Ngatiedze kuenzanisa kwakapfava. Chiratidzo chakafanana nejezi repamutemo rekirabhu yenhabvu. Kupfeka jezi iroro kumutambo kuratidza kutsigira kwako kwakanaka kwazvo; uri pachena fan, kwete mutambi. Asi kuisa jezi rimwe chete repamutemo pachikwata chako chemuno kukwikwidza muligi? Ndiyo nyaya yakasiyana zvachose. Inogadzira nyonganiso uye inoreva kubatana kwepamutemo uko kusipo.
Kuti ikubatsire kuwana mufananidzo wakajeka wezvinotenderwa nezvisingabvumirwe, heino kuenzanisa kwekukurumidza kwezvinoitika zvakajairika.
Inotenderwa vs Illegal Logo Kushandisa Scenarios
| Mamiriro ezvinhu | Kazhinji Inobvumirwa | Zvingangodaro zvisiri pamutemo |
|---|---|---|
| News Reporting | Kushandisa logo yekambani munyaya yenhau pamusoro pavo. | Kushandisa logo kureva nhema kutsigira chinyorwa chako. |
| Kuenzanisa Ads | Kuratidza chiratidzo chemukwikwidzi kuenzanisa zvigadzirwa (semuenzaniso, “Batiri redu rinotora nguva yakareba kupfuura Brand X”). | Kushandura logo yemukwikwidzi kuti iite seyakashata kana kutsausa vatengi. |
| Parody/Satire | Kugadzira vhezheni inosetsa ye logo ye satirical commentary. | Kugadzira logo yakafanana yechigadzirwa chekutengesa chinotengeserana nemukurumbira wepakutanga. |
| Kutengesa Zvigadzirwa | Uchishandisa logo yemhando yauri kutengesa zviri pamutemo (semuenzaniso, mutengesi wemotokari uchishandisa logo yemugadziri). | Kuita kuti yako branding itaridzike senge iwe ndiwe mugadziri wepamutemo kana wakasarudzika mudiwa. |
| Ongorora Sites | Kushandisa marogo kuona makambani kana zvigadzirwa zviri kuongororwa. | Kugadzira bheji rekuti “Top Sarudzo” rine mucherechedzo, zvichireva mubatanidzwa wepamutemo usipo. |
Tafura iyi ingori gwara, hongu. Chokwadi chaicho chenyaya yega yega ndizvo zvine basa mumeso emutemo.
Zvinhu Zvinokosha Pakusarudza Kuvhiringidzika
Kana matare emuNetherlands uye muEU achitarisa nyaya idzi, anoyera zvinhu zvakati wandei kuti asarudze kana nyonganiso ingangoitika. Nepo mamiriro ese akasiyana, ivo vanowanzofunga:
- Kufanana kweLogos: Mashandisiro ako akafanana zvakadii nepakutanga pachitarisiko, mutsindo, nemaonerwo ese?
- Kufanana kweZvigadzirwa kana Masevhisi: Iwe uri kushanda muindasitiri imwechete, kana imwe yakabatana uko mutengi anogona kufunga zvine musoro kubatana?
- Chinangwa: Wanga waronga kutsausa vatengi nemaune kana kuita mari pamukurumbira wemhando yekutanga? Kunyange zvisingawanzodikanwa, chiratidzo chechinangwa chakaipa chinokuvadza zvikuru.
- Kusimba kweChiratidzo: Iyo yekutanga logo inonyanya kuzivikanwa uye yakasarudzika mumusika, senge Nike swoosh kana Apple logo? Iyo yakasimba chiratidzo, iyo inowedzera dziviriro yainowana.
Kuwana mubato pane iyi nheyo yekutanga ndiyo nhanho yekutanga uye yakakosha. Kubva pano, tinogona kunyura mune yakatarwa mitemo, kunze, uye mhedzisiro pasi pemutemo weDutch neEU.
Kunzwisisa Mutemo Wechiratidzo: Iyo Shield Inodzivirira Logos
Kuti usvike pamwoyo wekushandisa logo yemumwe munhu zvisiri pamutemo, iwe unofanirwa kutanga wanzwisisa nhovo yepamutemo inovadzivirira: trademark mutemo.
Fungidzira supermarket yakabatikana. Mazana ezvigadzirwa anotevedza masherufu, uye marogo ndiwo anokurumidza, akavimbika mapfupi mapfupi anokubatsira kuti utore yako yaunofarira brand yekofi kana crisps pasina kuverenga imwe neimwe label. Ndiyo trademark iri kuita.
Zvikwangwani zvinodzivirira nyonganyonga pamusika. Ivo vanoita seyakasarudzika identifier, vachikuvimbisa kuti chigadzirwa chauri kutenga ndicho chaicho dhiri. Iyi dhizaini yepamutemo ndiyo inomisa kambani nyowani yekunwa zvinyoro kubva pakushandisa tsvuku uye chena cursive script inoratidzika senge Coca-Cola's.
Chii chinoita kuti Logo Dzivirirwe Zviri pamutemo?
Kwete chero dhizaini inogona kuve chiratidzo chekutengeserana. Kuti uwane dziviriro yepamutemo, logo inofanirwa kuve zvakasiyana. Zvinoda kukwanisa kuziva kwakabva zvinhu kana masevhisi uye kunyatsozvisiyanisa kubva kune zviri kupihwa nevamwe.
Funga nezvazvo seizvi: generic icon yeapuro yechigadziko chemichero haigone kuwana dziviriro. Asi apuro yakashongedzwa, yakarumwa yekambani yepasi rose tekinoroji? Ndiyo nyaya yakasiyana zvachose.
Munharaunda yedu, the Benelux Hofisi yeIntellectual Property (BOIP) ndiro sangano repamutemo rinoona nezvekunyoresa mamakisi akakosha aya. Chiratidzo chakanyoreswa chinopa dziviriro yepamutemo yakasimba kubva mukusashandiswa zvisizvo.
MuNetherlands, hazvisi pamutemo kushandisa logo yemumwe munhu kana iyo logo iri chiratidzo chakanyoreswa. Mabhizinesi pano anotora izvi zvakanyanya, sezvakaratidzwa neakaenzana 50,820 vagari vechiratidzo chekunyora mumakore achangopfuura. Izvi zvinoratidzira kutarisisa kwakasimba kwenzvimbo pakuchengetedzwa kwemhando.
The Core Muedzo: Mukana Wekuvhiringidzika
Iyo yepakati mbiru yechero trademark mhosva yekutyora ipfungwa inonzi "mukana wekuvhiringidzika." Iyi ndiyo nzira yemutemo yekubvunza mubvunzo wakapfava, unoshanda: mutengi wepakati angavhiringika, akakanganisa, kana kunyengerwa kuti ndiani agadzira chigadzirwa kana kwachakabva?
Hazvisi zvekungofanana logos pane zvakafanana zvigadzirwa. Kuvhiringidzika kunogonawo kumuka kana ma logos ariwo zvake zvakafanana uye zvigadzirwa zviri Related. Semuenzaniso, kana iwe ukatangisa mutsara mutsva wezvipfeko zvemitambo zvine swoosh-like logo, unenge uchitokonzera nyonganiso neNike wozviwisira mumvura inopisa.
Mutemo unopindira kudzivirira vatengi kubva mukutsauswa uye mabhizinesi kubva mukubirwa mukurumbira wavo wavanenge vawana zvakaomarara nevamwe. Zvose ndezvekuchengetedza kuvimba uye kururamisira mune zvekutengeserana.
Iyi nheyo ndiyo hwaro hwekuona kana kushandiswa kwelogo kuri kunze kwemutemo. Kunzwisisa kwakadzama kwe https://lawandmore.eu/blog/intellectual-property-enforcement-netherlands-2025 inogona kupa mamwe mamiriro ekuti dziviriro idzi dzinosimudzirwa sei mukuita. Kune chero munhu anotarisa kubata zvechokwadi kuchengetedzwa kwechiratidzo, kuziva maitiro kuita tsvakiridzo yemutemo zvinobudirira unyanzvi hunokosha.
Nzira Dzakajairika Kushandiswa KweLogo Kuva Kusiri pamutemo
Kunzwisisa dzidziso kuseri kwetrademark mutemo chinhu chimwe chete, asi kuzviona mukuita ndiko kunonyanya kuita kuti mitemo idzvanye. Zviri mumamiriro ezvinhu epasirese aya unoona kuti zviri nyore sei kunyangwe vavariro dzakanaka dzinogona kutungamira kumatambudziko akakomba emutemo kana zvasvika pakushandisa logo yemumwe munhu.
Kutyora kuri pachena ndiko, hongu, counterfeiting. Fungidzira kudhinda iyo Gucci logo pane batch remabhegi awakazvigadzira wobva wazvitengesa. Iyi imhosva yekutyora mutemo nekuti uri kushandisa nemaune chiratidzo chakanyoreswa pazvinhu zvakafanana kunyengedza vatengi kuti vafunge kuti vari kutenga chinyorwa chaicho.
Imwe njodzi yakajairika kugadzira a fungidziro yenhema yekutsigirwa kana kutsigira. Semuenzaniso, kana iwe ukaisa ma logos emabhangi makuru echiDutch pane yako webhusaiti yezano rezvemari pasina mvumo yavo, wayambuka mutsetse. Iri zano rinorasisa rinoratidza kudyidzana kuriko, izvo zvinogona kukanganisa sarudzo yemutengi yekuvimba masevhisi ako.
Kushandisa Logos Nenzira Inotsausa
Kushandiswa kwelogo zvisiri pamutemo kunowanzoita hunyengeri, kunyangwe zviine hunyengeri. Muzera redu redhijitari, kumwe kutyora kwakanyanya kunosanganisira kushandisa mukwikwidzi logo kutsausa vatengi vavo kune rako bhizinesi.
Funga izvi: iwe unomhanyisa sevhisi yekuendesa yemuno uye tenga online ads iyo inonyanya kuratidza iyo PostNL logo. Kana mumwe munhu achitsvaga PostNL uye nekudzvanya pane yako ad, vanomhara pawebhusaiti yako panzvimbo. Izvi hazvisi pamutemo. Iwe wakanyatso shandisa imwe kambani yakavimbika chitupa kutora yavo webhu traffic pasi pekunyepedzera kwenhema, izvo zvinokonzeresa kuvhiringidzika kwevatengi.
Chiito chakadai hachingovhiringi vatengi vangangove; inogona kukanganisa zvakanyanya mukurumbira weiyo yekutanga uye kutungamirira kune bhizinesi rakarasika. Ndosaka mutemo wetrademark uchitora nyaya idzi zvakanyanya.
Nyaya huru haisi iyo chete kuti wakashandisa logo, asi sei wakaishandisa. Kana kushandisa kwako kuchiita rondedzero yenhema nezvehukama hwako nemhando - ingave tsigiro, hukama, kana kwaunobva - zvinotoreva kukanganisa.
Kukuvadza Brand kuburikidza neDilution
Dzimwe nguva, kushandisa logo kunogona kunge kusiri pamutemo kunyangwe pasina kukwikwidza kwakananga kana njodzi yekuvhiringidzika kwevatengi. Iyi yakawanda nuanced nzvimbo yemutemo inozivikanwa se trademark dilution, uye inonyanya kudzivirira mamakisi ane mukurumbira uye anozivikanwa zvakanyanya.
Dilution inowanzoitika nenzira mbiri:
- Blurring: Izvi zvinoitika kana logo ine mukurumbira ichishandiswa pazvinhu zvisina hukama zvachose, izvo zvinoderedza kusiyanisa kwayo nekufamba kwenguva. Semuyenzaniso, kushandisa logo yePhilips pamutsetse wezvinwiwa zvinopfavirira "kwaizodzima" hukama hwayo hwakasimba, hwakasimba hwemagetsi, zvishoma nezvishoma zvichidzikisira kusazivikanwa kwayo.
- Kusvibisa: Apa ndipo panoshandiswa logo ine mukurumbira muchirevo chinokuvadza mukurumbira wayo. Kuisa chiratidzo cheAlbert Heijn logo pawebhusaiti inotengesa zvigadzirwa zvemhando yakaderera, zvisina kuchengetedzeka zvinogona kukanganisa chimiro chemhando uye kuvimba nechitoro chesupamaketi.
Muzviitiko zviviri izvi, kukuvadza hakusi kuti vatengi vanovhiringidzika kuti chigadzirwa chakabva kupi. Kukuvadzwa kuri kusimba rechiratidzo nemukurumbira pachawo—zvakangofanana nerudzi rwekuba chiziviso chechiratidzo. Kuchengetedza kusazivikanwa kwechiratidzo kwakakosha sekuchengetedza nzira dzayo dzekushanda; iwe unogona kudzidza zvakawanda nezve yakakura chiyero chekuchengetedzwa kwebhizinesi mune yedu gwara kune Mutemo wechiDutch pamusoro pekuchengetedza zvakavanzika zvekutengeserana.
Nekuziva aya mamureza matsvuku akajairika — kubva pakunyepedzera kuri pachena kusvika pakukanganisa kwedhijitari uye dilution - unogona kufamba zvirinani kuoma kwekushandisa marogo uye kudzivirira kukanganisa kwemutemo kunodhura.
Kuongorora Kunze Kwekushandisa Kwakanaka
Nepo mitemo yakatenderedza trademark kutyorwa inonzwa yakasimba, haina mhedziso. Hazvisi nguva dzose zvisiri pamutemo kushandisa logo yemumwe munhu. Mutemo weDutch neEU unoratidza mamiriro chaiwo apo kushandisa chiratidzo chechiratidzo chinotenderwa, kazhinji chinowira pasi pemutemo we'kushandisa zvakanaka' kana 'kubata zvakanaka'.
Zvisizvo izvi zviripo kuti zvive nekuenzanisa kwakakosha. Vanoyera kodzero dzemuridzi wechiratidzo vachipikisana nechido cheruzhinji chekutaura pachena, makwikwi ane hutano, uye kufambiswa kwemashoko kwakasununguka. Pasina ivo, zviitiko zvakakosha sekutaura nhau, kuongororwa kwechigadzirwa, uye kunyange kunyomba kwaizove pamutemo. Asi usaite chikanganiso, izvi zvisiri izvo hazvisi zvekupfuura mahara; vanouya netight condition.
The Core Nheyo: Nominative Fair Use
Imwe yeakajairika uye anoshanda anosarudzika auchasangana nawo ndeye nominative fair use. Iyi pfungwa yepamutemo inobvumidza iwe kushandisa logo kana zvichidikanwa kuziva chigadzirwa kana sevhisi, kunyanya kana zvichinetsa kutsanangura.
Funga nezvechitoro chakazvimirira chekugadzira mota. Vanogona kuratidza ma logos eVolkswagen, BMW, uye Peugeot pachiratidzo chavo. Havasi kunyepedzera kuva makambani iwayo; vari kungoudza vatengi kuti mhando dzemota dzavanoshandira. Uyu muenzaniso wechinyakare we nominative fair use. Iko kushandiswa kunoreva-iyo rinoreva kune muridzi wechiratidzo-uye hazvireve chero rudzi rwekusimbisa.
Saizvozvo, mutori wenhau anonyora chinyorwa nezve Shell yazvino mihoro yekota yega inogona kuratidza zviri pamutemo logo yeShell mumushumo. Chiratidzo chinoshandiswa kuratidza chete nyaya yenhau, izvo zvakakosha pakukurukurirana kwakajeka.
Mamiriro Akakosha Ekushandisa Zvakanaka
Kuti kushandisa kwako logo kuonekwe kwakanaka, kazhinji kunofanirwa kupasa mashoma akakosha bvunzo. Kunyange iyi isiri rondedzero yemutemo inokwana, iyi mibvunzo ichakubatsira kuona paumire:
- Kushandisa Kunodiwa Here? Unogona here kujekesa chigadzirwa kana sevhisi pasina kushandisa logo? Kana zvisina kudaro, kushandiswa kwayo kunowanzoonekwa sekwakanaka.
- Uri Kushandisa Chete Chinodiwa Here? Iwe unofanirwa chete kushandisa yakawanda yeiyo logo sezvinodiwa zvine musoro kuti uzive mhando. Usaite kuti ive yakakurumbira kupfuura yako branding.
- Zvinoreva Kutsigirwa Here? Ichi ndicho chikuru. Kushandisa kwako hakufanire kupa chero mhando yerutsigiro yepamutemo, kudyidzana, kana kubvumidzwa kubva kumuridzi wechiratidzo.
- Kushandisa Kwako Kwakatendeseka Here? Iko kushandiswa kunofanirwa kuve kwechokwadi uye kwete kutsausa. Semuenzaniso, haugone kushandisa logo yemukwikwidzi nenzira inozvidza mhando yavo kana manomano vatengi.
Chinokosha chekushandiswa kwakanaka kutendeseka uye kudikanwa. Mutemo unobvumidza kushandiswa kwechiratidzo chero bedzi isingakonze nyonganiso kana kutora mukana usina kunaka wemukurumbira werudzi.
Zvimwe Zvinokosha Zvisizvo
Pamusoro pekushandisa kwakaringana, zvimwe zvakasara zvakakosha zvakakosha kuti zvicherechedzwe, kunyanya kana zvasvika pahurukuro yavose.
Parody uye Kutsoropodza
Kugadzira parody ye logo ye satirical kana comedic zvinangwa zvinowanzo chengetedzwa. Chinokosha apa ndechekuti parody inofanirwa kuve pachena, uchishandisa iyo logo kutaura kana kutsoropodza iyo brand pachayo. Izvi zvakasiyana zvakanyanya nekungoshandisa logo yakafanana kutengesa chigadzirwa chinokwikwidza.
Kuenzanisa Kushambadzira
MuEU, zvinotenderwa kushandisa chiratidzo chemukwikwidzi mukushambadza kuita kuenzanisa kwakananga pakati pezvigadzirwa zvako nezvavo. Zvisinei, izvi zvinodzorwa zvakasimba. Kuenzanisa kunofanira kuva kwakananga, kwechokwadi, uye kusatsausa munzira ipi neipi, zvose kukurudzira makwikwi akanaka.
Zvisizvo izvi zvinoratidza kuedza kwemutemo kuita kuenzanisa. Nepo logo chiri chimedu chine simba chenjere, dziviriro yacho haipfuuriri pakumisa nhaurirano, makwikwi, kana kutaura zviri pamutemo. Ichi chimwechete chekuenzanisa chiitiko chinoshanda kune mamwe madhijitari brand identifiers; iwe unogona kuwana zvimwe nezve kuomarara kwemazuva ano branding muchinyorwa chedu chekuongorora kana ma hashtag anogona kutengeswa.
Mhedzisiro chaiyo yekutyorwa kwechiratidzo
Kufunga trademark mitemo ingori nhungamiro yaunogona kukotama mutambo une njodzi. Haisi kukanganisa kudiki; chinhu chakakosha chemutemo uye chemari kubhejera. Kana muridzi wechiratidzo akaziva kuti uri kushandisa logo yavo pasina mvumo, havangoiregedza ichitsvedza. Maitiro acho anowanzo tanga neyambiro yepamutemo asi anogona kukurumidza kupinda muzvirango zvakakomba zvinogona kuunza bhizinesi kumabvi aro.
Kazhinji inotanga ne a tsamba yekumisa-uye-siya. Ichi hachisi chikumbiro cheruremekedzo chete; igwaro, rakanyorwa zviri pamutemo richida kuti umise chiitiko ichi nekukasika. Funga nezvayo seyambiro yakakomba yakapfurwa pauta. Kuifuratira ndiyo inokurumidza nzira yekuzviwana uri mudare rakazara.
Kana ukasatevedzera, muridzi wechiratidzo angangokuendesa kudare. Apa ndipo panobva panyanya kuoma zvinhu. Matare eDutch ane mvumo yekupa zvirango zvakasiyana-siyana, zvese zvakagadzirirwa kumisa kukanganisa uye kuripa muridzi akakodzera kukuvara kwakakonzerwa.
Zvirango zveMari uye Zvemutemo
Iko kudonha kwemari kubva kune trademark mhosva yekutyora mutemo kunogona kukanganisa zvachose. Dare rinogona kupa injunction, inova mutemo wepamutemo inokumanikidza kuti urege kushandisa logo ipapo ipapo. Izvi zvinogona kureva kudhonza zvigadzirwa zvako zvese kubva mumasherufu, kuvhara webhusaiti yako, kana kumanikidzwa kuita rebrand yakazara husiku.
Asi hazvigumiri ipapo. Zvirango zvemari zvinogona kuungana nekukurumidza:
- Kukanganisa Kwemari: Iwe unogona kurairwa kuti ubhadhare muridzi wechiratidzo muripo nekuda kwekukuvadzwa kwakaitwa mhando yavo nekuda kwezviito zvako.
- Kuregererwa kweProfits: Dare ringada kuti upe sendi rega rega repurofiti yawakaita kubva mukushandisa logo yavo zvisiri pamutemo.
- Mari yemutemo: Muzviitiko zvakawanda, bato rinorasikirwa rinofanirwa kubhadhara mari yemuridzi wechiratidzo, iyo inogona kupinda muzviuru zvemaeuro zviri nyore.
Kukuvadza Kwekuzivikanwa Kwenguva Yakareba
Zvichida zvakatonyanya kuipa kupfuura kukanganiswa kwemari nekukurumidza ndiko kukanganisa kwenguva refu kumukurumbira webhizinesi rako. Kuzvuzvurudzwa pachena kuburikidza nemhosva yekutyora mucherechedzo kunoita kuti bhizinesi rako rive risina kuvimbika uye risina hunhu. Izvi zvinogona kukanganisa kuvimba kwevatengi, kutyisidzira vangango batirana navo, uye kuita kuti zviome zvakanyanya kuvakazve kuvimbika mumusika wako.
Mhosva yekutyora mucherechedzo haisiriyo nyaya yemutemo; chiratidzo cheruzhinji chinopesana nekuvimbika kwekambani yako. Kukuvadzwa kwemukurumbira kunogona kugara kwenguva yakareba kupfuura zvirango zvemari.
Kutyorwa kweLogo inyaya hombe muno muNetherlands, kiyi hubhu yeEU trademark filings nemagakava. Ongororo yenguva pfupi yapfuura yakaratidza kuti pamusoro 60% yeakakwikwidzwa trademark kesi yaisanganisira kushandiswa kusingatenderwi kwelogo muzvirongwa zvekutengesa, kurova mabhizinesi madiki nepakati zvakanyanya kuoma. Zviito zvekusimudzira zvinotangira kubva pakusiya-uye-kurega mirairo kusvika kusvika pakukwirisa kukuvadzwa.
Pakupera kwezuva, mhedzisiro yacho inopfuura kure kungorova mbama paruoko. Zvinosanganisira mitongo yakakomba yedare, zvirango zvemari zvakakura, uye kusvibiswa kusingagumi pamukurumbira wako. Ichi ndicho chikonzero nei kunzwisisa kana zvisiri pamutemo kushandisa logo yemumwe munhu kwakakosha zvakanyanya.
Mibvunzo Inowanzo bvunzwa Nezve Logo Kushandiswa
Kunyangwe nekunzwisisa kwakanaka kweiyo yekutanga, mamiriro epasirese anogona kukanda mibvunzo inonyengera nezve kushandisa logo yemumwe munhu. Ngatitorei mimwe yemibvunzo yakajairika kuti tibvise chero nyonganiso uye tikubatsire kufona chaiko.
Ndinogona Kushandisa Chiratidzo cheMushandi pane Yangu Webhusaiti?
Unogona, asi chete nemvumo yavo iri pachena. Imhosho yakajairika kumabhizinesi kufunga kuti kuve mutengi kana mushandirapamwe zvinovapa kodzero yekuburitsa logo yemumwe wako panzvimbo yavo. Hazvisizvo hazvo.
Kuratidza chiratidzo pasina mvumo kunogona kuumba fungidziro yenhema yekusimbisa zviri pamutemo kana kudyidzana kwakadzama kupfuura izvo zviripo, izvo zvinogona kurasisa vateereri vako zviri nyore. Nzira chaiyo yekuita nayo ndeyekutsvaga iyo kambani yepamutemo brand nhungamiro kana media kit. Kana iwe usingakwanise kuwana imwe, svika kune yavo yekushambadzira kana timu yepamutemo uye uwane mvumo mukunyora usati wambofunga nezve kushandisa yavo logo.
Ndeupi Musiyano uripo pakati peCopyright uye Trademark yeLogo?
Nepo ese ari maviri achigona kushanda kune imwechete logo, copyright uye trademark mutemo unodzivirira zvinhu zvakasiyana zvachose. Kuita kuti musoro wako utenderere musiyano uyu kwakakosha kuti unzwisise kuti sei kushandiswa zvisirizvo kwelogo kazhinji iri nyaya yechiratidzo.
- Copyright inochengetedza logo sechisikwa chehunyanzvi. Funga nezvayo sekuchengetedza dhizaini chaiyo yekugadzira kubva pakukopa kana kudhindwa pasina mvumo.
- vanozivikanwa inochengetedza basa rechiratidzo pamusika. Basa rayo nderekumisa mamwe mabhizinesi kushandisa mucherechedzo wakafanana nenzira inovhiringa vatengi.
Saka, kana iwe uchibvunza, "Ini zvisiri pamutemo kushandisa logo yemumwe munhu?", unenge uchigara uchipinda munzvimbo ye trademark mutemo. Ndiyo nhoo yepamutemo inodzivirira mukwikwidzi kubva, toti, kushandisa logo yakafanana kunyengedza vatengi kuti vafunge kuti vari kutenga kubva kumhando yekutanga.
Nzira iri nyore yekuirangarira ndeye: copyright inodzivirira hunyanzvi, nepo trademark ichidzivirira kuzivikanwa kweiyo brand mukutengesa. Ose ari maviri akakosha, asi kutyorwa kwechiratidzo ndiyo inonyanya kuzivikanwa nyaya yepamutemo mukushandiswa zvisizvo kwelogo.
Zvakachengeteka here Kushandisa Logo kubva kuDefunct Company?
Iyi ifungidziro ine ngozi zvikuru uye mukaha unowanzoitika zvinoshamisa. Nekuda kwekuti kambani yakavhara magonhi ayo hazvireve kuti hupfumi hwayo huchangoerekana hwatorwa.
Kambani painobhuroka kana kuti ikatorwa, midziyo yayo—kusanganisira zviratidzo zvinokosha—zvinowanzotengeswa kune rimwe bhizinesi. Uyu muridzi mutsva anogara nhaka kodzero dzese dzekusimbisa iyo trademark. Kushandisa iyo logo pasina mvumo kunogona kukupinza mudambudziko repamutemo nekambani yausina kumboziva kuti iripo.
Usati wambofunga nezve kushandisa logo kubva kubhizinesi risingashande, unofanirwa kuita basa rako rechikoro. Izvi zvinoreva kunyatso tsvagurudza chimiro cheiyo trademark parizvino mumadhatabhesi epamutemo, seaya anotungamirwa neBenelux Hofisi yeIntellectual Property (BOIP) kana European Union Intellectual Property Office (EUIPUS).
Ini Ndinogona Kushandisa MaLogos eChikoro Project kana Fan Art?
Iyi nharaunda inogona kunge iri yepamutemo minefield, uko mamiriro ari zvese. Kushandisa logo yebasa rechikoro rakazvimiririra iro murairidzi wako chete anozoona rinotakura njodzi yakaderera yechero kudzoka kwepamutemo.
Mutambo wacho unoshanduka zvachose, zvisinei, nguva iyo mari kana kugovera kwakafara kunopinda mumufananidzo. Kutengesa fan art iyo ine logo yakadzivirirwa kunenge kutyora chiratidzo chekutengesa. Sei? Nekuti uri kuita zvekutengesa chiitiko uye purofiti kubva mukuzivikanwa uye kunaka kweiyo yakagadzwa brand.
Kunyangwe kugovera zvisiri zvekutengesa fan art online zvinogona kunetsa. Kana chigadziriso chako chikasvibisa zita rerudzi kana kuti chikumbiro chepamutemo chisipo, muridzi wechiratidzo ane chikonzero chekutora matanho. Kuti ugare padivi rakachengeteka, zvinogara zvakanaka kuti usiyane nekushandisa logos yepamutemo mune chero basa rinozotengeswa kana kugovaniswa zvakanyanya.