Shanduko yakakosha iri kuitika mubhizinesi reDutch. Makambani akawanda ari kutarisa kupfuura purofiti chaiyo kugamuchira pfungwa yechinangwa. Rwendo kubva paBV yakajairwa kuenda kuBenefit Corporation chikamu chakakosha chekushanduka uku mumatsananguriro atinoita budiriro, kubva pakutarisa kwakamanikana kune vane masherenzi kuenda kune yakafara kune vese vanobatanidzwa. Iyi haisiriyo nzira inopfuura; ndiko kuchinja kwemaitiro mukuzivikanwa kwekambani.
Iyo Inokura Movement kubva kuPurofiti kuenda kune Chinangwa muNetherlands
Mhiri kweNetherlands nenzvimbo yakafara yeBenelux, kufamba kwakanyarara asi kune simba kuri kuunganidza utsi. Vanamuzvinabhizinesi vanofungira mberi uye kunyange makambani akasimwa ari kutora ziso rakaoma pane yechinyakare Besloten Vennootschap (BV). Kwemakumi emakore, chimiro chemutemo ichi chave chakatarisana nechinhu chimwe chete: kuwedzera purofiti yevagovani. Ikozvino, vari kutsvaga modhi inoruka mutoro wemagariro uye kwezvakatipoteredza muDNA yavo yekambani.
Kutsvaga uku kwatungamira vazhinji kune B Corp certification. Bato reB Corp, rinotariswa nevasina purofiti B Lab, rinopa hwaro hwakajeka hwemabhizinesi kuratidza kuzvipira kwavo kune yakakwira mwero wekuita, kuzvidavirira, uye kubuda pachena. Kubva nguva pfupi yadarika, nharaunda yeBenelux yatopera 590 yakasimbiswa B Corps-nhamba inotaura zvakawanda pamusoro penharaunda iri kuwedzera chido chebhizimisi rinotungamirirwa nechinangwa.
Sei Iyi Shift Iri Kuitika Zvino?
Saka chii chiri seri kwekuchinja uku? Zvinhu zvakati wandei zviri kusundira makambani kure kubva kune imwe chete kutarisa pazasi kusvika kune inosanganisirwa chiono. Mamiriro ebhizinesi achinja, uye zvinotarisirwa nevashandi, vatengi, uye vanoisa mari kubva kumakambani zvachinja pamwe chete nazvo.
Madhiraivha makuru anosanganisira:
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Kuchinja kwezvinodiwa nevatengi: Vatengi vanhasi vane hunyanzvi uye vane hunyanzvi hwekuziva kupfuura nakare kose. Ivo vanoshingairira kutsvaga mhando dzine hunhu hunoenderana nedzavo, uye vanokasira kupa mibairo kumakambani anoratidza kuzvipira kwechokwadi kuita zvakanaka.
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Hondo yeTarenta: Kukwezva nekuchengetedza tarenda repamusoro nderimwe rematambudziko makuru anotarisana nemabhizinesi. Basa rakasimba, rinotungamirirwa nechinangwa rava mukana mukuru wemakwikwi, sezvo vanhu vachiwedzera kuda kushandira masangano anopa chimwe chinhu chakanaka kunyika.
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Investor Interest: Impact investing haisisiri niche pfungwa. Huwandu huri kukura hwevanoisa mari vanoona kuti makambani ane simba rakasimba rezvakatipoteredza, zvemagariro, uye hutongi (ESG) kazhinji anoita kuti kuve nekudyara kuri nani, kwakasimba kwenguva refu.
Funga nezveBV yakajairwa semotokari yakavakirwa kumhanya, ichimhanya yakananga kunzvimbo imwe chete yemari. AB Corp, kune rumwe rutivi, muongorori wepasi rese. Haina kungoshongedzerwa kuzadzisa chinangwa chayo asiwo kuvandudza nzvimbo yainofamba nayo.
Kuchinja uku kunoratidza kunzwisisa kwakadzama kuti purofiti yenguva refu uye kugara zvakanaka kwevanhu hazvisi kupesana — zvinonyatsopindirana.
Kupfuura Chete Chitupa
Kuve B Corp kunosanganisira zvakawanda kupfuura kungowana bheji rekuisa pawebhusaiti yako. Kuzvipira kwakakomba kunoda kuti kambani ichinje zviri pamutemo chimiro chayo chekutonga. Kune yeDutch BV, izvi zvinoreva kugadzirisa zvinyorwa zvayo zvemubatanidzwa kuti zviri pamutemo zvinoda vatungamiri vatarise mabatiro ezvisarudzo zvavo pa zvose vane chekuita navo—kwete vagoveri chete.
Iyi shanduko yepamutemo ndiyo hwaro hweiyo B Corp modhi. Inochengetedza basa rekambani kuburikidza nekuchinja kwehutungamiriri, kutenderera kwemari, uye kunyangwe shanduko yevaridzi, kuve nechokwadi chekuti chinangwa chayo chinoramba chakavharirwa mukati chaimo chekushanda kwayo. Kusimuka kweB Corps muNetherlands kunoratidza danho rakakosha rekuvaka hupfumi hwakabatana, hwakaenzana, uye hutsva.
Chii chinonzi B Corp uye nei ichikosha
Tisati tanyura mukuchinja kwemutemo kubva paBV yakajairwa kuenda kuBenefit Corporation, tinofanira kujekesa kuti B Corp chii chaizvo. Mazwi acho anogona kuvhiringa, asi mutsauko wacho uri nyore.
Zvifunge seizvi: a 'benefit corporation' isangano repamutemo, imhando yekambani inozivikanwa na mutemo. A 'B Corp', kune rumwe rutivi, chitupa. Zvakafanana nechigadzirwa chinowana Fair Trade kana organic label, asi yebhizinesi rako rese.
Ichi chitupa chinobva kusangano risingaite purofiti rinonzi B Lab. Icho chiratidzo chekuti kambani yako yakazvidira kusangana nemiyero yakakwira kwazvo yemagariro uye kwezvakatipoteredza kuita, pachena pachena, uye kuzvidavirira zviri pamutemo. Muchidimbu, iratidziro yekunze yekuti kambani inonyatso fambisa hurukuro, ichifamba kupfuura masirogani kuti isimbise chinangwa chayo mukati chaimo chekushanda kwayo.
Iyo B Impact Ongororo Blueprint
Mwoyo weB Corp certification ndiyo B Impact Assessment (BIA). Usakanganise izvi nerondedzero iri nyore yekutarisa; iwongororo yakazara yekushanda kwese kwekambani yako. Inopa maonero akazara nekuyera maitiro ako akanaka pambiru shanu dzinokosha.
Ongororo iyi inoongorora kambani kuburikidza nemalenzi mashanu aya:
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Governance: Izvi zvinotarisa chinangwa chekambani yako, tsika, kuzvidavirira, uye kubuda pachena. Inocherekedza kuti chimiro chako chepamutemo chinochengetedza basa rayo rekugarisana kwenguva refu.
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Vashandi: Iyi mbiru inoongorora maitiro aunoita kune vashandi vako kuchengetedzwa kwemari, hutano, kugara zvakanaka, kusimudzira basa, uye kuita kwese.
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Community: Izvi zvinoyera kubatanidzwa kwako pamwe nekukanganisa munharaunda yenzvimbo uye yakakura. Inovhara zvese kubva mukusiyana uye kubatanidzwa kweveruzhinji kune yako yekugovera cheni maitiro.
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Environment: Pano, ongororo inonyura mukati mekambani yako manejimendi ezvemamiriro ekunze maitiro uye maitiro avo pamhepo, mamiriro ekunze, mvura, ivhu, uye zvipenyu.
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Vatengi: Iyi mbiru inotarisa kukosha kwaunosikira vatengi vako kuburikidza nezvigadzirwa zvako kana masevhisi, ichitarisa pazvinhu zvakaita sehutsika kushambadzira uye kuvanzika kwedata.
Kuti iwane chitupa, kambani inoda kurova diki yakasimbiswa mamaki e 80 pakuongorora uku. Iyo idanho rakaomarara, kuve nechokwadi chekuti bheji reB Corp rakanyanya kupfuura chishandiso chekushambadzira-ihwo humbowo hwechokwadi hwekuzvipira kwakadzika-dzika. Unogona kudzidza zvakawanda pa chii chiri bhizinesi rakagadzikana mugwara redu rakadzama.
Vanhu, Planet, uye Profit Mukuita
Iyo B Corp framework ndiyo inonyanya kushanda ye "triple bottom line" theory. Zvinotora pfungwa dzisinganzwisisike dzeVanhu, Planet, uye Profit uye zvinodzishandura kuita kongiri, zviito zvinoyerwa. AB Corp haione izvi sezvinonyanya kukwikwidza; iwo zvikamu zvakabatana zvemhando yakatsiga uye yakabudirira yebhizinesi.
Iyi nzira inonzwika zvine simba muNetherlands. Nyika yave mutungamiri weEurope mubato reB Corp, inobata nhamba yakakosha yeEU dzakasimbiswa B Corporations. Izvi zvinoratidza kuchinja kukuru kwechiDutch bhizinesi tsika, uko chinangwa chemagariro uye purofiti zviri kuwedzera kuonekwa semativi maviri emari imwe chete.
"The B Corp Certification kwatiri ndeyekusimbisa kwekunze kuti tinofamba hurukuro. Asi chinonyanya kukosha, B Impact Assessment (BIA) inotipa zvishandiso zvinobatsira zvekugadzirisa maitiro uye nzira yekuvandudza nguva dzose." - Femme van Gils, Sustainability Maneja kuAce & Tate
Pakupedzisira, kuve B Corp zvine basa nekuti inovakazve kuvimba. Munyika umo vatengi nevashandi vanokahadzika kupfuura nakare kose kwezvichemo zvemakambani, inopa yakajeka, inovimbika, uye yechitatu-bato-yakasimbiswa mwero. Inoparadzanisa mabhizinesi anofambiswa nezvinangwa zvechokwadi kubva kune ayo angori "greenwashing" uye inoratidza kuzvipira kwechokwadi kushandisa bhizinesi sesimba rezvakanaka.
Iyo Yemutemo Nzira Kubva kuDutch BV kuenda kuB Corp
Saka, iyo yakajairwa yeDutch yakazvimiririra kambani kambani, kana BV, inotanga sei shanduko yayo kuita B Corp? Rwendo urwu harusi rwekugadzira kambani nyowani kubva pakutanga. Zviri pamusoro pekugadzirisa zvakare DNA yako iripo yepamutemo kuburikidza nemaune uye zvinosunga zviri pamutemo maitiro.
Nepo Netherlands parizvino isina sangano repamutemo rakasiyana rinonzi 'Benefit Corporation' sedzimwe nyika, ichi hachisi chipingamupinyi. Chero yeDutch BV inogona kusangana neyakaomarara B Corp zviri pamutemo zvinodiwa nekugadzirisa zvakanangwa kugwaro rekutanga: iyo zvinyorwa zvemubatanidzwa (statuten).
Usakanganise izvi nemapepa ekutonga ari nyore. Iri ndiro danho rimwechete rinonyanya kukosha repamutemo mukuita. Inoomesa mishoni yekambani yako yemagariro uye yezvakatipoteredza yakananga muchimiro chayo chekutonga, kuve nechokwadi chekuti chinangwa chako chakachengetedzwa kwenguva refu. Kuti uwane rumwe ruzivo nezve yakajairwa BV chimiro, unogona kuverenga gwara redu pa BV sekambani yeDutch ine mutoro wakaderera.
Redefining Director Mabasa
Mhedzisiro yekuchinja kwemutemo uku kusimuka kubva pahukuru hwevagovani kuenda kuhutongi hwevane vatori vechikamu. MuBV yechinyakare, vatungamiriri vane basa rekutanga rekutenda kuita mune zvakanakisa zvido zvemari zvevagovani. Iyo B Corp chimiro inowedzera basa iri zvakanyanya.
Zvinyorwa zvakagadziridzwa zvinofanirwa kusanganisira mutauro unoda zviri pamutemo kuti vatungamiriri vatarise mabatiro esarudzo dzavo paboka rakakura kwazvo revatori vechikamu. Iyi haisi zano chete; rinova murayiro wepamutemo.
Ava vanobatana kazhinji vanosanganisira:
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Vashandi: Kugara kwavo zvakanaka, kusimukira, uye kuchengetedzeka kwemari.
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Vatengi: Kukosha uye kukanganiswa kwehunhu hwezvigadzirwa zvako kana masevhisi.
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Community: Iyo kambani yemuno neyepasirese societal tsoka.
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Zvakatipoteredza: Kukanganisa kwekambani panyika.
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Shareholders: Zvido zvavo zvemari zvichiri zvakakosha asi zvino zvakaenzana kune vamwe.
Shanduko iyi inopa vatungamiri dziviriro yepamutemo yavanoda kuti vatevedze basa rekugarisana nevamwe, kunyangwe zvikasawedzera purofiti munguva pfupi. Inovapa simba rekuita sarudzo dzinoenderana nechinangwa chekambani chakataurwa vasingatyi mhosva dzevagovani dzekutadza kuita mabasa avo echinyakare.
Kugadziriswa kwemutemo uku kunoshanda sechitsigiso chechinangwa chekambani. Inovimbisa kuti kuzvipira kune vanhu nepasi kunoramba kuri pakati pehurongwa hwebhizinesi, zvisinei nekushanduka kwehutungamiriri, muridzi, kana kudzvinyirirwa kwemusika.
Mamiriro Eutongi Anochinja
Kugadzirisa zvinyorwa kunogadzira mutsauko wakajeka uye unobatika pakati peyakajairwa BV uye imwe yakagadzirira B Corp certification. Kuchinja uku kunobata zvese kubva kumabasa ezuva nezuva uye zano renguva refu kusvika kune iyo tsanangudzo yebudiriro yebhizinesi.
Ngatiparadzei misiyano yakakosha mukuenzanisa kuri nyore.
Traditional Dutch BV vs B Corp-Yakaenderana BV Governance
| Kuonekwa | Traditional Dutch BV | B Corp-Yakaenderana BV |
|---|---|---|
| Primary Director Duty | Kurisa madzoro emari kune vanogovana. | Kuenzanisa mari inodzoka nezvido zvevose vanobatanidzwa (vashandi, nharaunda, nharaunda). |
| Shareholder Rights | Vagovani vanogona kunyanya kuita kuti vatungamiri vazvidavirire pakuita kwemari. | Vagovani vanobata vatungamiri vanozvidavirira pakuita kwemari uye kurongeka kwemamishinari. |
| Mission Protection | Basa rekambani harina kurongeka uye rinogona kushandurwa zviri nyore kana kusiiwa nehutungamiriri hutsva. | Basa remagariro uye zvakatipoteredza rinodzivirirwa zviri pamutemo mukati mezvinyorwa zvekubatana. |
| Kuita sarudzo | Sarudzo dzakagadziridzwa kuitira purofiti kupfuura zvimwe zvese. | Sarudzo dzinofanirwa kufunga nezve "katatu pasi mutsara" wevanhu, pasi, uye purofiti. |
| Kuzvidavirira Kwemutemo | Madhairekitori anozvidavirira zviri pamutemo kunenge kune vanogovana chete. | Vatungamiri vanozvidavirira zviri pamutemo kukambani kuchengetedza chinangwa chayo-chinobatanidza. |
Izvo zvakakosha kuti unzwisise kuti uku kugadziridzwa kwemutemo hakuchinje mutero wekambani yako. BV inogadzirisa zvinyorwa zvayo zveB Corp certification inoramba iri BV yezvinangwa zvese zvemutero muNetherlands.
Shanduko iyi iri padanho rekutonga, kuumbazve chinangwa chekambani uye mabasa evatungamiriri vayo kubva mukati. Icho chiziviso chine simba chekuti bhizinesi rako rakazvipira kuve chikamu chemhinduro.
Nei Makambani eDutch Ari Kusarudza iyo B Corp Model
Matanho ari pamutemo ekugadzirisa zvinyorwa zveBV akakosha, asi angori makanika. Mubvunzo chaiwo ndouyu sei saka makambani mazhinji echiDutch arikuzvidira kuita izvi. Kuchinja kubva paBV yakajairwa kuenda kubhenefiti corporation modhi haingori mishumo yebasa remakambani; inotungamirwa neseti ine simba yezvakanakira-nyika.
Isarudzo yehungwaru, yakajeka uye iri nyore. Makambani ari kuona kuti B Corp framework haingori sarudzo yetsika asi bhizinesi rakangwara, vachisimbisa chinzvimbo chavo mumusika uri kuchinja nekukurumidza.
Kukunda Hondo YeTarenta
Chimwe chezvikonzero zvinonyanya kumanikidza kukwikwidza kunotyisa kune nyanzvi dzepamusoro. Vashandi vemazuva ano, kunyanya vechidiki, vanoda zvinopfuura mubhadharo. Vari kutsvaga basa rinofambiswa nechinangwa uye mushandirwi ane hunhu hunoreva chimwe chinhu. AB Corp certification inoita semagineti ine simba kune iyi mhando yetarenda.
Inopa humbowo hunogoneka hwekuti kambani yakazvipira kune vanhu vayo uye maitiro akanaka. Izvi zvinopa Dutch B Corps mukana wakasiyana mukukwezva uye, zvakanyanya, kuchengetedza nyanzvi dzine hunyanzvi dzinokurudzirwa nebasa rinopfuura repazasi.
Kusimbisa Brand Reputation uye Kuvimbwa
Munguva iyo vatengi vanonyanya kuziva kupfuura nakare kose, mukurumbira wemhando ndiyo zvese. Vanhu vari kuramba vachikahadzika nezvezvichemo zvekusimudzira makambani — dambudziko rinowanzonzi greenwashing. Iyo B Corp certification inocheka yakananga nemuruzha iwoyo nekupa inovimbika, yechitatu-bato kusimbiswa kwemaitiro ekambani uye kwezvakatipoteredza.
Izvi zvinovaka yakadzika nhanho yekuvimba nevatengi. Kana kambani yeDutch ikaratidza B Corp logo, inoratidza kuzvipira kujeka uye kuzvidavirira kunonyatso batana nevatengi vemazuva ano. Idzi data rinotsigira izvi, zvichiratidza kuti kuzivikanwa kwechitupa muNetherlands kwakaona kukura kunoshamisa, kunoramba kuchipfuura maavhareji edunhu reEuropean sekuchinja kwekuda kwevatengi. Unogona kuwana mamwe manzwisisiro pamusoro B Corp kuziva muNetherlands pa bcorporation.eu.
B Corp certification inonyatso mutsauko mumusika wakazara vanhu. Inoshandura kukosha kwekambani kubva pachirevo chekushambadzira pawebhusaiti kuita yakasimbiswa, inoshanda bhizinesi zano iro vatengi vanogona kuvimba.
Ichi chisimbiso chakakosha pakuvaka brand yechokwadi. Makambani anogona kudzidza zvakawanda nezve njodzi dzepamutemo dzekuita zvisingabvumirwe zvichemo zvezvakatipoteredza muchinyorwa chedu pamusoro greenwashing uye ESG kutevedzera.
Kuvhura Manetiweki Matsva uye Mikana
Kuve B Corp hachisi chinhu chaunoita uri wega; zvinoreva kujoinha nharaunda yepasi rose yevatungamiriri vane pfungwa dzakafanana nemabhizinesi. Iyi network inopa mabhenefiti akakosha uye inovhura mikova kumikana mitsva ingangove isingasvikike.
Mabhenefiti makuru enharaunda iyi anosanganisira:
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B2B Kudyidzana: B Corps zvakasikwa vanoda kuita bhizinesi nemamwe maB Corps. Izvi zvinogadzira inotsigira ecosystem uye zvinogona kutungamira kune nyowani yekugovera cheni, kudyidzana, uye hukama hwevatengi hwakavakirwa pane zvakagovaniswa kukosha.
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Kuwanikwa kune Impact Investors: Kusimuka kwekudyara kwemari kwakagadzira dziva riri kukura remari rinonyanya kutsvaga makambani anounza kudzoka kwemari uye kunaka kwemagariro kana kwezvakatipoteredza. B Corp chimiro chinoita kuti bhizinesi riwedzere kukwezva kune ava vanoisa mari.
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A Framework for Improvement: Iyo B Impact Ongororo haingori bvunzo yenguva imwe chete. Inoshanda sechishandiso chinoenderera mberi, ichipa mugwagwa wakajeka wekuvandudza kuenderera mberi uye kubatsira vatungamiriri kuona nzvimbo dzavanogona kudzamisa maitiro avo uye kushanda nesimba.
Pakupedzisira, makambani echiDutch ari kusarudza iyo B Corp modhi nekuti inoenderana nechinangwa nepurofiti nenzira yakarongeka, inotendeseka. Inopa hurongwa hwakakwana hwekukwezva tarenda, kuvaka kuvimbika kwevatengi, uye kufambisa kukura kwakasimba, zvichiratidza kuti bhizinesi rinogona uye rinofanira kuve simba rezvakanaka.
Dutch B Corp Pioneers Inotungamira Nzira
Dzidziso uye hurongwa hwemutemo chinhu chimwe chete, asi iwe unoona simba chairo reB Corp kufamba kana ukatarisa makambani ari kutungamira mhosva. Mhiri kweNetherlands, boka rakasiyana-siyana remabhizinesi - kubva kumazita emhuri kusvika kune agile SMEs - ari kuratidza kuti kuzvipira kune chinangwa kunogonawo kukurudzira budiriro inoshamisa yekutengeserana.
Aya mapiyona anopa dhizaini inobatika kune chero yeDutch BV inofunga nezvekuita shanduko. Vanoratidza kuti kuenzanisa vanhu, pasi, uye purofiti hakusi chibayiro. Iyo mukana wehunyanzvi unovaka kusimba, kumutsa hunyanzvi, uye kugadzira hukama hwakadzama nevatengi nevashandi zvakafanana. Ngatitarisei mienzaniso mishoma inounza rwendo urwu kuhupenyu.
Tony's Chocolonely: Basa Rinopesana neUranda Hwazvino
Zvichida iyo inonyanya kuzivikanwa yeDutch B Corp, Tony's Chocolonely yakavambwa ine imwechete, yakajeka mishoni: kuita 100% chokoreti isina muranda indasitiri yakajairika. Bhizinesi ravo rose rakavakirwa pachinangwa ichi. Sarudzo yese, kubva pakutsvaga bhinzi dzekoko dzinotevedzwa kusvika pakubhadhara varimi mutengo wepamusoro, inoyerwa zvichienderana nemhedzisiro yayo pakupedza kushandiswa muindasitiri yechokoreti.
Chitupa chaTony seB Corp isimba, rekusimbisa kwekunze kwezvisungo zvavo zvetsika zvakadzika. Kwavari, iyo yakaoma B Impact Assessment yakanga isiri chipingamupinyi asi chishandiso chekusimbisa basa ravo. Zvinoratidza kuti kambani inogona kutsvagira hukasha kururamisira uku ichitora chikamu chakakosha chemusika. Nyaya yavo yekubudirira inyanzvi mukushandura chinangwa chine simba kuita chinhu chikuru chemhando.
Triodos Bank: Banking yeNyika Irinani
Serimwe remabhanga anotungamira pasi rose, Triodos Bank yave iri B Corp kubva 2015. Huzivi hwavo hwese hunotsamira papfungwa yekuti mari inogona uye inofanirwa kuve simba rekuchinja kwakanaka kwemagariro, ecology, uye tsika. Kusiyana nemabhanga echinyakare, Triodos inokweretesa chete uye inodyara mumasangano anogadzira mabhenefiti chaiwo munharaunda nenharaunda.
Triodos Bank inomiririra musimboti wehutongi hwevatori vechikamu. Chimiro chavo cheB Corp zviri pamutemo uye nekushanda chinosimbisa kuzvipira kwavo pakushandisa mari kugadzira nyika yakagadzikana uye yakaenzana, kuve nechokwadi chekuti chinangwa chavo chakachengetedzwa kupfuura zvese zvimwe.
Kuzvipira uku kubuditsa pachena kunoreva kuti vatengi vanonyatsoziva mashandisirwo ari kuitwa mari yavo kutsigira mapurojekiti munzvimbo dzakaita sesimba rinodzokororwa, kurima organic, uye dzimba dzekugara. Triodos inoratidza kuti kunyangwe indasitiri inodzorwa zvakanyanya seyemari inogona kufungidzirwa sei kuti ishumire zvinodiwa nenharaunda kutanga.
Muenzaniso Wemabhizinesi Ese
Rwendo kubva kuBV kuenda kubhenefiti corporation hausi wemhando huru, dzinozivikanwa. MaSME ane hutsva muNetherlands ari kumbundirawo iyo B Corp modhi kuti vagadzirise kuzvipira kwavo kune yakanaka maitiro uye kukwezva tarenda repamusoro. Sangano iri riri kuita mutsauko chaiwo munyaya yemabasa.
Munyika yose, pamusoro vanhu mamiriyoni 1 ikozvino shanda kuB Corporations dzakasimbiswa, nemakambani echiDutch ari mutyairi mukuru wekukura uku. Vashandi vavo vanogara vachirondedzera mazinga ekuita anodarika maavhareji eindasitiri. Unogona kuziva zvakawanda nezve ichi chiitiko chebasa repasi rose pa BCorporation.net.
Aya mapiyona - makuru nemadiki - anoratidza kuti kusimuka kweB Corps muNetherlands haisi tsika. Iko kufunga patsva kwechinzvimbo chebhizinesi munharaunda, ichipa yakasimba uye inokurudzira modhi yekugadzira kukosha kunotambanukira kure kupfuura pepa rekuenzanisa.
Yako Yekuita Chirongwa cheB Corp Certification
Kuita mafambiro kubva paBV yakajairwa kuenda kuBenefit Corporation-aligned modhi inhanho huru, asi haisi iyo isina kutungamirwa. Pane nzira yakajeka, yakarongeka yekutevera. Nekunzwisisa zvakakosha, unogona kugadzira nzira inoshandura zvinangwa zvinotungamirwa nekambani yako kuita chokwadi chakasimbiswa. Funga izvi semutungamiri wako wepamusoro werwendo rwuri mberi.
Iyi nzira inenge yakawanda kupfuura kungorova chibodzwa; ndezvekuzvipira kuenderera mberi kuvandudzika. Nhanho yega yega yakagadzirirwa kukubatsira kuyera, kubata, uye pakupedzisira kukwidziridza maitiro ako akanaka kwenguva refu.
Danho 1: Tanga neB Impact Assessment
Yako yekutanga uye yakakosha kufamba ndiko kujairana neiyo B Impact Assessment (BIA). Ichi chishandiso chemahara, chakavanzika pamhepo chinoumba hwaro hwese B Corp certification. Inoshanda seyekuzviongorora ine simba, ichikuita kuti uenzanise mashandiro eBV yako pazviuru zvemamwe mabhizinesi munzvimbo dzakakosha: hutongi, vashandi, nharaunda, nharaunda, uye vatengi.
Kupedzisa BIA kunokupa mufananidzo wakatendeseka wepaumire izvozvi. Kutove akakodzera kuwana certification, chinangwa ndechekusvika kune yakasimbiswa mamaki e 80 kana kupfuura.
Danho 2: Ongorora Chibodzwa Chako uye Natsurudza Mashandiro
Kana yako yekutanga BIA mamakisi yapinda, iro chairo basa rinotanga. Ongororo yacho icharatidza zvakajeka uko kambani yako inopenya uye, zvakangokosha, pane nzvimbo yekuvandudza. Ongororo iyi ndiyo nzira yako inoshanda yekuchinja.
Iwe unogona ipapo kushanda kuburikidza nekuongorora zvakarongeka, uchinongedza zviito zvekongiri kuti uwedzere chibodzwa chako. Izvi zvinogona kureva chero chinhu kubva pakuvandudza marongero evashandi uye kuchinjika kune vatengesi vakasimba, kuita kuti kambani yako ive tsika yekushambadzira nhungamiro.
Danho Rechitatu: Zadzisa Zvinodiwa Zvemutemo
Iri idanho rinokosha, risingataurwi. Kuti uve B Corp muNetherlands, BV yako inofanirwa kugadzirisa yayo zvinyorwa zvemubatanidzwa (statuten). Aya haasi mapepa chete; ishanduko yakakosha yemutemo inopinza hutongi hwevatori vechikamu muDNA yekambani yako. Inosungira zviri pamutemo vatungamiri kuti vaenzanise purofiti nezvido zvevose vanobatanidzwa.
Kugadzirisa zvinyorwa zvako ndiwo musimboti wepamutemo wekuzvipira kwako kweB Corp. Inovimbisa kuti chinangwa chako chinodzivirirwa kuburikidza nekuchinja kwehutungamiriri, kutenderera kwekudyara, uye kukura mune ramangwana, zvichiita kuti chinangwa chako chigare chiri pamutemo.
Kushanda nemazano ezvemutemo ane ruzivo kwakakosha pano. Iwe unofanirwa kuve nechokwadi chekuti zvigadziriso zvanyorwa nemazvo uye zvinonyatsoenderana nemutemo weDutch uye B Lab zvinodiwa.
Nhanho 4: Tumira kune Verified uye Saina Chiziviso
Mushure mekuvandudza chibodzwa chako uye kukiya mune zvinodiwa zviri pamutemo, unoendesa BIA yako kuB Lab kuti ionekwe. Muongorori anoongorora ongororo yako, uye vanogona kukumbira magwaro anotsigira kuti asimbise mhinduro dzako.
Kana wangopfuura nhanho yekusimbisa, danho rekupedzisira kusaina B Corp Declaration yeInterdependence uye B Corp Agreement. Kuzvipira kweveruzhinji uku kunokugamuchira zviri pamutemo munharaunda yepasi rose yeB Corp.
Rwendo rwekubva kuBV kuenda kuB Corp rwakadzama, uye kuona kuti zvese zvemutemo zvakakwana kwakakosha. Kuti uwane nhungamiro yehunyanzvi pakugadzirisa zvinyorwa zvako uye kufambisa zvinodiwa nemutemo muNetherlands, timu pa Law & More inogona kupa kujeka uye rutsigiro rwaunoda.
Mibvunzo Inonyanya Kubvunzwa
Kufunga nezve kushandura Dutch BV yako kuenda kuB Corp-yakabatana chimiro kunongounza mimwe mibvunzo inoshanda. Ngatitorei mimwe mibvunzo inowanzo zivikanwa nevatungamiriri vebhizinesi nezvemitengo, nguva, uye chii chinotevera mushure mekunge wapihwa chitupa.
Yakawanda Sei B Corp Certification Inodhura?
Iko hakuna kana imwe chete, muripo wakatsetseka weB Corp certification. Pane kudaro, mutengo unoyerwa zvichienderana nemari yegore yekambani yako. B Lab inoshandisa dhizaini yemitengo, iyo inoita kuti iwanikwe kune wese munhu kubva pakutanga-ups kusvika kune akasimbiswa emarudzi akawanda.
Iyi mari yegore inogona kutanga kubva kumativi ose €2,000 yemabhizinesi madiki uye enda kuna €50,000 kana kupfuura kumakambani ane mari yakawanda. Zvinobatsira kufunga nezve izvi kwete semubhadharo, asi sekudyara. Iwe uri kuisa mari muhurongwa hwakasimba hwekuvandudza kuenderera mberi, kuvaka brand trust, uye kuwana kupinda munharaunda yepasi rose yemabhizinesi ane pfungwa dzakafanana.
Ndeipi Nguva Yenguva Yechitupa?
Zvinotora nguva yakareba sei kuti uve yakasimbiswa B Corp inogona kusiyana zvakanyanya. Zvinhu zvikuru hukuru hwekambani yako, kuoma kwayo, uye paunomira paB Impact Assessment (BIA) paunotanga. Kune mazhinji madiki kusvika epakati-saizi mabhizinesi (SMEs), unogona kutarisira kuti maitiro acho atore chero kubva mwedzi mitanhatu kusvika gumi nemiviri.
Iyi nguva yakatarwa inopatsanurwa muzvikamu zvishoma zvakakosha:
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Kupedzisa BIA: Uku ndiko kuzviongorora kwekutanga. Zvinogona kutora iwe mavhiki mashoma kana mwedzi yakati wandei, zvichienderana nekuti iwe unogona kukurumidza sei kudhonza pamwechete data rese rinodiwa.
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Improvement Phase: Kana chibodzwa chako chekutanga chikapinda pazasi pe 80 pfungwa inodiwa kuti upe certificate, uchafanirwa kuseta parutivi nguva yekuita shanduko chaiyo kumashandiro ako uye kuwedzera zvibodzwa zvako.
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Kuongorora uye Ongororo: Ichi ndicho chikamu chepamutemo apo B Lab inobatanidzwa. Zvinogona kutora mwedzi yakati wandei kuti muongorori ashande kuburikidza nekuongorora kwako uye kuona mhinduro dzako.
Ko B Corp Inofanira Kuve Isiri Mhindu?
Iyi ipfungwa isiriyo yakajairika, asi mhinduro ndeyekuti kwete. B Corps ndiwo makambani anoita-purofiti. Chitupa chese chakanyatsogadzirirwa mabhizinesi anoda kuenzanisa chinangwa chavo nekuita purofiti, kwete yemasangano asingabatsiri.
B Corps inokwikwidza mumusika, inogadzira mari, uye inoendesa kukosha kune vanogovanisa sechero rimwe bhizinesi. Musiyano wakakosha ivimbiso yavo inosungirwa zviri pamutemo yekugadzirawo kukosha kunharaunda nenharaunda, vachivaita kuti vazvidavirire kune mwero wepamusoro.
Chii Chinoitika Mushure mekunge Certification?
Kuwana chinzvimbo cheB Corp hachisi chibvumirano chega-oga. Iko kutanga kwekuzvipira kunoenderera mberi kuita zvirinani uye kuve pachena nezvazvo. Kuti uchengetedze chitupa chako, kambani yako inofanirwa kuita recertification process makore matatu ega ega.
Izvi zvinoreva kuti iwe uchafanirwa kugadzirisa yako B Impact Assessment uye kuratidza kuti uchiri kusangana neakakwirira zviyero zvawakaita kekutanga kutenderera. B Corps inodiwawo kuita kuti B Impact Report yavo ionekwe pawebhusaiti yeB Lab, kuitira kuti chero munhu aone maitiro avo. Zvose chikamu chekuzvipira kuita pachena.